When you get bored, double down

Hey 👋 - Brandon here.

Happy Saturday to 1,728 growth-minded accountants.

Here’s one growth tip for you and your firm.

Today’s issue takes less than 3 minutes to read.

ICYM: Rebecca Driscoll and Mike Sylvester launched a new community for accounting, bookkeeping, and tax pros. Live events will be hosted by experts and coaches and there is an online message board where you can learn, grow, and expand your network. If you join by 9pm EST on 10/15, the price is $50/mo. You can learn more from Rebecca’s X post, Mike’s X post, or their intake page.

I am not affiliated nor am I receiving compensation for sharing this with you - Rebecca and Mike are stand-up accountants who I respect and I think their community will be awesome!

I read this story about a business owner, Tucker Max, who built a large business only to see it barely escape bankruptcy.

Tucker brought on a business partner whom he developed strong trust with and, as a result, ignored red flags.

That business partner was eventually handed the reins of Scribe, the company at issue, while Tucker set off to build other businesses.

But his business partner had greatly inflated his capabilities and almost burned Scribe to the ground.

As an entrepreneur, I get bored easily. The prospect of building something new is exciting and refreshing. It’s almost impossible to push down that brilliant new idea that is surely a home-run.

But the lesson from Tucker’s story: don’t take your eye off the ball.

Your main business should be the focal point until you sell or retire from it. We all have limited time in our day and spreading our attention too thin seems a sure fire way to set ourselves up for failure.

This is one of the reasons I waited so long to launch my new firm-owner community, four15.

I had the idea for years and would constantly tell my COO, Blake, that I wanted to launch it ‘next month.’ But until recently, our firm simply wasn’t ready for me to deviate even a small portion of my time and energy into a new venture.

I’m writing this well aware that I’m not taking my own advice…

But I think four15 will end up being a tangential part of my firm’s growth in the long-run for a variety of reasons.

Anyway,

If you’re bored after 10/15 and feeling like you want to launch something new and get a fresh start, first:

• Get 100 qualified leads to fill out your webform within a 30 day period

• Do that every month for 6 months

• Increase your close rate to 40%

• Then figure out how to get 200 qualified leads per month

• And THEN you might be ready to start something neW

Optimize your business before you try something new. And even then, the “new” thing shouldn’t demand so much time that your main business is no longer the main focal point.

That's all for this Saturday. See you next week.

Cheers,
Brandon

Ready to grow your firm? Here’s how I can help:

→ Apply to join four15, the community I launched for ambitious firm owners doing $1M+ in revenue (15/30 spots filled)

→ Get accurate salary data from B4Transparency so you can always attract top talent by paying top of market (I own a minority stake)

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